When you look at the field of digital marketing, the majority of the big names are men. Even though women generally have better marketing skills, digital marketing is a field that is dominated by men. However, with that said, there are a few female digital marketers that stand out. In this article, we will look at the top 5 female marketers that you should be paying attention to.
The first woman on our list is Heidi Cohen. She has a very impressive list of achievements and is currently the Chief Content Officer at the award winning blog, Actionable Marketing Guide. She has worked with a number of well known companies such as The Economist, Citibank, Bertelsmann etc. She is also currently the President of Riverside Marketing Strategies which is an agency that does the marketing for New York Times etc.
Another popular name that you are most likely familiar with is Mari Smith. She is one of the leading names in social media marketing and has been endorsed by numerous media outlets. She has consistently placed in Forbes “Top Ten Social Media Power Influencers” as well as in TopRank’s “Top 50 influential women in Content Marketing”. She is known for her extensive experience and knowledge when it comes to marketing on Facebook and is the co-author of the book, “Facebook Marketing: An Hour A Day”.
The third woman on our list is Melanie Deziel who is one of the world’s leading experts in Native Advertising. She is also a Branded Content consultant and a well known speaker at a number of marketing events and conferences. She has her own newsletter called the Overlap League and has trained thousands of professionals around the world.
Next on our list is Purna Virji who is a senior manager at Microsoft and is the world’s most influential person in PPC according to PPC hero. She specializes in search engine marketing and SEO and speaks at well known conferences such as SMX Advanced, MozCon etc. Purna is a columnist at Search Engine Land and is an expert in Voice Search which makes her definitely someone you want to follow.
The last woman on our list is Talia Wolf and she is the founder of GetupLift. She is seen as one of the leading experts in CRO (conversion rate optimization) and she’s a regular keynote speaker at a number of top events. A/B Tasty has recognized her as being one of the five women in the world to have broken the glass ceiling in the digital marketing world.
These are just the top five females in digital marketing, but there are many more. If you’re a woman and you want to make it in digital marketing, then you should definitely follow and learn from the women in this list. Some other women to take note of include Aleyda Solis, Ann Handley, Shama Hyder, Bernadette Jiwa, Maryna Hradovich etc.
In conclusion, the world of digital marketing is definitely one that is always changing and evolving. So, if you want to excel, you need to study from the best. Be sure to check out the women in this list and always strive for greatness in whatever you do!